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Per sviluppare un funnel semplice, segui questi passaggi:
- Identifica il tuo obiettivo: Prima di tutto, devi decidere quale azione vuoi che i visitatori del tuo sito web eseguano. L’obiettivo del tuo funnel potrebbe essere quello di far registrare i visitatori al tuo sito web, far loro acquistare un prodotto o servizio, o farli scaricare una risorsa.
- Crea una pagina di destinazione: Crea una pagina web chiara e attraente che mostri ai visitatori il valore della tua offerta e li incoraggi a compiere l’azione desiderata. Assicurati di includere un forte Call to Action (CTA) che li inviti a compiere l’azione desiderata.
- Aggiungi una forma di contatto: Per raccogliere i dati dei visitatori, è necessario aggiungere una forma di contatto alla tua pagina di destinazione. Assicurati di chiedere solo le informazioni necessarie per raggiungere il tuo obiettivo.
- Invia un follow-up: Dopo che i visitatori hanno compilato la tua forma di contatto, invia loro un follow-up che li ringrazia per la loro iscrizione e fornisce loro ulteriori informazioni sulla tua offerta. Assicurati di includere un altro CTA per incoraggiarli ad eseguire l’azione desiderata.
- Monitora i risultati: Misura il successo del tuo funnel monitorando le metriche chiave, come il tasso di conversione dei visitatori in lead o clienti. Utilizza questi dati per apportare modifiche al funnel e migliorarne l’efficacia.
Questi sono i passaggi fondamentali per sviluppare un funnel semplice. Tuttavia, se hai bisogno di ulteriori suggerimenti o hai domande specifiche, non esitare a chiedere.
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