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Le tendenze SEO stanno sempre evolvendo e cambiando, ma qui ci sono alcune delle ultime tendenze SEO che sono emerse:
- Ricerca vocale: sempre più persone utilizzano la ricerca vocale per trovare informazioni online. Ciò significa che le parole chiave a coda lunga (frasi e domande complete) diventeranno sempre più importanti per l’ottimizzazione dei motori di ricerca.
- Esperienza utente: Google sta dando sempre più importanza all’esperienza dell’utente, quindi le pagine web che caricano velocemente e offrono un’esperienza utente eccellente avranno un vantaggio nella classifica dei motori di ricerca.
- Contenuti di alta qualità: i contenuti di alta qualità, originali e pertinenti continueranno a essere importanti per l’ottimizzazione dei motori di ricerca. Inoltre, i contenuti video e le infografiche stanno diventando sempre più popolari.
- Ricerca semantica: Google sta cercando di comprendere sempre meglio il significato delle parole e delle frasi, e quindi di fornire risultati di ricerca più pertinenti. Ciò significa che gli SEO dovrebbero concentrarsi sulla creazione di contenuti completi e pertinenti che coprano argomenti completi, piuttosto che cercare di ottimizzare una sola parola chiave.
- SERP features: i risultati della ricerca di Google stanno diventando sempre più complessi, con diversi tipi di risultati come le featured snippets, le immagini e le risposte immediate. Gli SEO dovrebbero quindi cercare di ottimizzare i loro contenuti per apparire in queste caratteristiche della SERP, se rilevante.
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